Press Release: Wall Street

The Creation of Advertising Competitive Advantage: Proprietary Data

Richard Wise Digital Advertising TechnologistRichard Wise has been acknowledged as one of the World's Ten Most Recognizable “Silicon Valley Digital Advertising Technologists" according to search industry leader Google Inc., and as a top-ten global “Digital Advertising Technologist” by Redmond, Washington Search Giant, Microsoft (

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“The technology is complex, but the mission is simple: to help organizations gain and leverage '*business competitive advantage' through online trackable and measurable metrics”. By focusing on the creation and publication of essential technologies ( SEO ), volumes of unstructured information is created every day, “I enable clients to access and use their own valuable resources that would otherwise be lost to them. I accomplish this by building **enterprise software applications on a proprietary data platform, which offers the most powerful search and information retrieval technology in the world”.

*Investopedia explains 'Competitive Advantage'

Competitive advantages give a company an edge over its rivals and an ability to generate greater value for the firm and its shareholders. The more sustainable the competitive advantage, the more difficult it is for competitors to neutralize the advantage.

There are two main types of competitive advantages: comparative advantage and differential advantage. Comparative advantage, or cost advantage, is a firm's ability to produce a good or service at a lower cost than its competitors, which gives the firm the ability sell its goods or services at a lower price than its competition or to generate a larger margin on sales. A differential advantage is created when a firm's products or services differ from its competitors and are seen as better than a competitor's products by customers.

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But as compelling as these fundamental features might be, they still do not hold a candle to the best indicator of a company's future success: sustainable competitive advantage. While performance measures like P/E and ROE are certainly important tools for assessing a company, they are not necessarily a complete reflection of future growth and profitability. A company's long-term success is largely driven by its ability to maintain a competitive advantage - and keep it, even in the toughest, most volatile economic times.


  • China
  • Ireland
  • India
  • Manhattan
  • Italy
  • **Although there is no single, widely accepted list of enterprise software characteristics, they generally include performance, scalability, and robustness. Furthermore, enterprise software typically has interfaces to other enterprise software.

    Small Business Competitive Advantage

    Business competitive advantage may center around several factors. Advantage could be gained by productivity excellence, advertising, marketing message, branding message, endorsements, our lower manufacturing costs. In almost all cases, the longer the "Proprietary Data" can be protected (like the formula for Coca Cola or Kentucky Fried Chicken) the longer competitive advantage can endure.

    The more competitors in any given "channel" [food, electronics, automobiles, technology] creates an atmosphere of cost reduction, believing the cheapest product will garner a majority share of consumers. However, in certain cases this is not true. Take for instance the iPad and iPhone. Both products, due to proprietary technology (the Apple platform) generate entry level prices higher than their competitors. With 90% of the worlds computers running the Windows operating system, Macbooks and Apple computers appear to be a rather pretentious purchase due to similar features and functions with all non-Apple computers. But, it is certainly worth noting how many classrooms have long used Apple computers.

    Advertising Competition

    In 2010 Google bought two city blocks of a building in Manhattan, New York to be used as their east-coast headquarters, with a price tag estimated at $1.9 billion. Google Inc. (GOOG) enjoys a stock price around $800.00 per share and a market cap of $266 billion. The majority of its revenue is derived from Internet and online Advertising, however a Yahoo! or Microsoft (Bing) search for Internet Advertising Manhattan produces no mention of Google in the first ten of 21 million ad results. While both Yahoo! And Bing are competitors to Google, one would reasonably expect the worlds largest provider of Internet Advertising to be listed. In point of fact Google Inc. is not listed, however, the number one Yahoo non-paid advertorial site is Richard Wise.
    Question: How is that possible?
    Competitive Advantage

    Richard Wise is an Internet Advertising Technologist, with virtual sales offices in Long Island, Manhattan, Madison Avenue, New York, Wall Street, Silicon Valley, San Francisco, Denver, Myrtle Beach, Las Vegas, Great Britain, Ireland, Israel India Italy Japan China Ireland.

    Contact: Internet Advertising Technologist Richard Wise 303-265-1649


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